Photographing the theatre of life
Supermarket
A supermarket is often characterised by dim lighting and serves both as a convenience and a subtle adversary. On one hand, it simplifies our daily activities by offering a wide range of products in one location; on the other hand, it tends to encourage consumers to buy more than they need. However, I did not approach my photographic work from a sociological or critical perspective. In fact, I genuinely enjoy visiting supermarkets. I view them with curiosity, appreciating the variety of interactions and captivating moments they present.
I started this project out of a desire for novelty and to develop a new perspective on the world around me. My transition from the brightly lit environment of Livorno, which inspired me to observe vibrant colours, prominent shadows, and intriguing geometric forms, to the dim setting of a supermarket proved beneficial. I instinctively chose to capture images in stark black and white, effectively embracing a total lack of definition—a symbol of the obscured reality of contemporary life.
While I do not perceive the supermarket as a hostile environment, the photographs I created evoke unease, prompting reflection on the loneliness fostered by consumerism. Revisiting the concept of alienation, which has become less relevant, is essential. The future we inhabit is frequently portrayed with bright, sharply defined, and often misleading imagery; however, it is also marked by isolation reminiscent of Blade Runner.
