Letter from Seoul 40

Sinchon in Seoul
Sinchon is a fascinating neighborhood in Seoul. It is a vibrant area in the center of the city, north of the Han River.
The area is renowned for its youthful energy and bustling streets, which are filled with students and locals alike.
Sinchon is home to several major universities, including Yonsei University, Hongik University, and Sogang University.
These universities attract a large number of international students from China, Europe, and North America.
Since English is the unofficial international language, it is frequently heard in conversation on the streets and in the many cafes, restaurants and stores of Sinchon.
Sinchon is also a hotspot for nightlife and a diverse food scene, featuring a wide range of Korean and international cuisines.
The Hyundai Department is part of a shopping mall attached to the Sinchon subway station, and - aside from traditional retail offerings, also includes 8 Seconds, a Korean SPA brand (Specialty store retailer of Private label Apparel); PEER, a Korean select shop; plus Espoir, VDL - both Korean cosmetic brands.
Shopping enthusiasts will appreciate the variety of options available, from high-end boutiques to affordable street markets.
This dynamic mix of culture and entertainment makes Sinchon a must-visit for anyone looking to experience Korea’s youthful spirit.









